Spotify launches Haryanvi 101 as Haryanvi listening more than doubles; Dhanda Nyoliwala and Banjaare lead the charge

Haryanvi music now has its own flagship playlist on Spotify. Haryanvi 101 launched in late September 2026, and the numbers behind it show why the language is one of the fastest-growing regional categories in Indian streaming. The numbers 1. Haryanvi listening on Spotify more than doubled year on year as of December 2025. 2. The audience has spread well beyond Haryana and Delhi NCR. Jaipur, Agra, Meerut, Bhopal, Lucknow and Bengaluru are now among the top cities for Haryanvi listening. 3. Hot Hits Haryanvi grew more than 29% in a year, Trending Now Haryanvi more than 58% and Rap 91 Haryanvi more than 18%. 4. Nearly 100 Haryanvi artists feature in Spotify's top 5,000 artists in India, according to Spotify India's head of editorial, Unni Nambudripad. Spotify opened a dedicated Haryanvi Hub in January 2026. Haryanvi 101 is the next step. The artists driving it Dhanda Nyoliwala has taken Haryanvi into hip-hop. Spotify says his song Russian Bandana has passed 240 million streams, he had six tracks on Spotify India's Top 200 at the time of launch, and his 2026 album Kohram was in the top 15 of the weekly Top Albums India chart. He said streaming has let his music reach places he never expected, and that language does not have to be a boundary when a song connects. Read his full story at https://mediamarvels.in/blog/who-is-dhanda-nyoliwala-haryanvi-rap. Banjaare, the Haryanvi brothers behind Bairan and Barsaat, had both songs in the top 10 of Spotify's weekly Top Songs India chart. The duo said they never imagined Haryanvi songs would travel this far. Their story is at https://mediamarvels.in/blog/banjaare-barsaat-bairan-song-story. What it means for Haryanvi artists A flagship playlist is more than a showcase. It gives editors a regular home for new Haryanvi releases, which means more chances for independent artists to be discovered by listeners outside the state. The next generation, including rappers like Rawme Hooda, is already benefiting. Meet him at https://mediamarvels.in/blog/who-is-rawme-hooda-haryanvi-rapper. Tips for Haryanvi artists pitching to Spotify 1. Pitch every release through Spotify for Artists at least a week before release day. 2. Tag the language and genre correctly so editors can find it. 3. Build early saves and shares with Reels and Shorts in the first week. Our guide: https://mediamarvels.in/blog/how-to-get-your-song-on-spotify-playlists. Releasing a Haryanvi song this season? Put it in front of listeners across India. Promote your music on Media Marvels at https://mediamarvels.in/promote.